ndulgence and nutrition will always remain an important social and economic issue as it is closely linked to emotional needs. But also, topics like the increasing demand for health and environmental compatibility, transparency, naturalness and origin will continue to shape the food industry.
This also includes authentic communication, particularly via social media: micro-influencers instead of testimonials, real-time video content instead of classic TV spots. The food sector offers numerous of creative opportunities.
We are embracing this trend. In our regularly occurring working groups, our members are empowered to exchange ideas, perspectives, and current trends. By drawing on insider knowledge and the expertise of marketing experts, a fruitful exchange is created.